Overview:

An existing client sought assistance with building a mobility program to attract overseas executives to their U.S. headquarters.

Client-Required Elements and Goals:

• Location: the housing had to be near their headquarters campus
• Local presence: the client desired a company with local operations/support
• Program solution: the client was seeking ideas from trusted vendor partners to create a bespoke solution to encourage and entice existing employees to relocate
• Long-term requirements: the solution focused on asking executives to commit 2+ years in the United States

Strategy and Approach:

SuiteAmerica’s longevity in the temporary housing industry provides our team with deep knowledge and understanding of the problem. We recognized that our client needed suggestions and collaboration from multiple internal departments and vendors to create a comprehensive program. This program had to be attractive to international executives and simultaneously produce the client's desired results. We represented the housing portion of the solution and worked with other stakeholders to craft the right program inclusions. We also collaborated with the involved vendor partners to collectively impact the process and make it easy for the transferees to take up the long-term assignment.

Our local team leader gathered data and facts about the rental market while our inventory team went about sourcing properties that would "wow" an executive. Our properties were the highlight of the program, bringing a valuable and highly relevant benefit into play that helped make the relocation decision easier for each executive.

Our final proposal leveraged our local team as property managers for a cluster of private homes and provided a cost-effective management solution for the client. SuiteAmerica was responsible for the ongoing sourcing, furnishing, management, outfitting, and overall upkeep of the homes. We offered a customized pricing model for this unique program that offered an economical way for the client to provide high-quality housing for these high-visibility executives.

Results:

A happy client satisfied with our cost-efficient and bespoke mobility program that allowed them to retain their existing executives and attract new talent to the industry.